You, your Business and Facebook

facebook-logo

Facebook is an incredible business tool that can help reach your customer base in ways other platforms and media can’t even touch. The potential to expand your target audience in itself should be enough on it’s own to convince every single business, no matter how big or how small to take their presence on Facebook seriously.
 
In terms of numbers, at the end of 2012 there were over 32 million people* in the United Kingdom subscribed to Facebook, which is just over half of the UK population.
 
Let’s debunk a few myths; first of all you don’t need to spend a fortune creating ad campaigns to get your ‘Likes’ rocketing for your business page. Don’t get me wrong, it WILL help and will get things moving at a much quicker pace, but there are plenty of things you can do to help move things along that don’t cost anything, just require a little effort.
 
The first thing you need to consider is the look and feel of your Facebook page, two defining aspects of this are your profile picture and cover photo. Typically the profile picture will be your company’s logo, this will be the image that appears when your posts are shared/liked or any comments are made by your business. The cover photo however, can require a bit more thought. Facebook give you a 841 x 315 pixel canvas that can be used to best represent your page and hopefully engage people that view it. When you change your cover photo, anyone that ‘Likes’ your page will receive notification that you have done so, which can make it a great way to promote product ranges or promotions. Next you’ll need to set the URL for your Facebook page by visiting the following link while logged in to Facebook:
 

https://www.facebook.com/username

 
This will enable you to choose a suitable URL to make your page easy to find, e.g.
 

http://www.facebook.com/mybusiness

 
Once you’re happy with the look and feel of your Facebook page it’s time to start letting people know about it. Make sure you tell your friends about the page and ask them to ‘Like’ and share it. These should be the easiest ‘Likes’ you’ll get as friends and family should support you without worrying too much about the content of the page itself.
 
Which brings us on to content. It is important that you have a varied range of content and make sure you don’t flood your followers with product after product. Types of post can include:

  • + Company news
  • + Special offers/promotions
  • + Competitions
  • + New products/ranges
  • + Testimonials
  • + Charity events
  • + Polls/Questions

The more varied and engaging the information is that you post, the greater the chance that your posts will be shared and ‘Liked’ which will ultimately help exposure, retain current followers and encourage new ones.
 
Over the coming week’s we’ll be reviewing free ways to help boost your company’s presence on Facebook, so keep an eye on our blog and our Facebook page for more (hopefully) helpful tips!
 
 
*www.internetworldstats.com

Demo Store – Nailed It

Nailed ItCheckout our new demo store ‘Nailed It‘. This site uses our ‘Simple’ template which is free on our Transact Elite and Retailer products. It can also be purchased as a premium template on the Transact platform for £10 per month. The template also includes mobile responsive design functionality.

 
Homepage
Nailed It Home Page

Department Page
Nailed It Department Page

Product Page
Nailed It Product Page

Basket/Checkout
Nailed It Checkout Page

Need a hand getting setup? Give our first class support team a call on 0845 12 11 400 who will be more than happy to help. The team can also be contacted via email support@shopcreator.com or through live chat on www.shopcreator.com

Site of the Month – May 2013

barsupermarketlogo

Huge congratulations to Barsupermarket.com, our site of the month for May! We’ve worked closely with the team at MDA over the past few years and are proud to announce them as this month’s winner. They have kindly sent through details of their story and how Shopcreator were able to help them achieve their goals.

 
“BarSupermarket.com is the UKs leading website for the official retail of genuine and exclusive branded bar merchandise and accessories. Launched in December 2011, BarSupermarket.com is unique in the market thanks to its direct relationship with the brand owners for whom we retail their official merchandise, and has progressed from receiving a few orders each week to now achieving up to 1000 orders per day!
 
The BarSupermarket.com story first began in 1987 with the creation of specialist fulfilment provider MDA. MDA commenced life as a small organisation storing and distributing branded POS and merchandise for a number of the UKs biggest drinks brands, which following numerous client wins and developing a fantastic reputation in the industry, resulted in a £22 million+ turnover business supported by over 500,000 square feet across 3 major Fulfilment Centres, from which over 1 million parcels a year are despatched.
 
As an innovator and creative force in the fulfilment industry, and in continuing to work with a number of major global brands (including the likes of Coca-Cola, Stella Artois, Carling, Budweiser, Guinness, Smirnoff Vodka, Irn-Bru, Schweppes etc) MDA identified a way to help clients get POS and merchandise into the trade and consumer markets (where usually it’s provided free) – sell it online. And so, BarSupermarket.com was born…
 
In making BarSupermarket.com a reality there were of course a number of factors that we needed to get 100% right first time, with our eCommerce solutions partner being absolutely the most important of these. Thankfully, selecting Shopcreator continues to prove every day that we did indeed get this decision right from day one.
 
Throughout the entirety of our relationship with Shopcreator, all members of their teams have offered countless advice, support and expertise as they have become an extension to our team as we continue to offer the best service quality to our clients – something we could not have achieved without Shopcreator.
 
One of the greatest things we have seen with Shopcreator is the level of trust we can place in them. BarSupermarket.com was a project delivered on time, on budget and without any hassle, problems or drama that could easily have been experienced were we to select another eCommerce solutions partner. To this day they continue to remain a solid foundation of support for everything we do, and as a result were instantly selected as our partner of choice for several other eCommerce projects we have subsequently launched following the success of BarSupermarket.com.
 
We would highly recommend Shopcreator as an extremely reliable eCommerce partner to anyone looking to launch, and significantly improve, their online service offering.”
 

BarSupermarket.com

Would you like to be featured as our Site of the Month? Simply email siteofthemonth@shopcreator.com and let us know all about your Shopcreator journey.

How to resend an IPN from Paypal

Occasionally there is a need to resend an IPN (Instant Payment Notification) from Paypal for a particular transaction. In this guide, we will show you how you can do this.
 
Step 1
Log in to your Paypal account.
 
Step 2
Under the “My Account” tab, hover over “History” and click on “IPN History”.

Paypal

Step 3
If you cannot see the transaction you want, use the search to display the dates required.
 
Step 4
Select the transaction(s) required by clicking the check box to the left it.
 
Step 5
Click on “Resend Selected”.
 
If the option to view “IPN History” is not available, you may need to enable Instant Payment Notifications. To do this please follow the below steps:
 
Step 6
Under the “My Account” tab, hover over “Profile” and click on “My Selling Preferences”.

Paypal

 
Step 7
Under “Getting paid and managing risk” click “Update” on the “Instant payment notification” section.

Paypal

 
Step 8
Click “Edit settings”.
 
Step 9
Enter the following in the “Notification URL” field:
 

https://www.safepayments.com/mall/secure/payPalSTDNotify.cfm

 
Select “Receive IPN messages (Enabled)” and click Save. You should now be able to view your IPN history by using following steps 1-5 above.
 
Should you have any questions, please don’t hesitate to ask!
 
The Shopcreator Support Team
support@shopcreator.com
 

Site of the Month – April 2013

Futons 24/7

Congratulations to The Futon Shop who run www.futons247.co.uk and are the winner of our April site of the month competition. Peter Farrow has described his experience with Shopcreator.
 
“Here at The Futon Shop we decided, around 7 years ago now, to offer our product range to a wider public through use of a transactional website. Having had little experience of trading online we wanted to choose a simple, low cost but professional looking system that could grow with us as our online trading developed over the coming years. It was actually through our local newspaper, The Evening Herald, that we found out about Shopcreator who were, at that time, offering their facilities in conjunction with the newspaper so we decided to try the system out and signed up for the ‘Apex 100′ package available at that time.
 
Within no time at all Shopcreator had helped and advised us on getting up and running, assisting us with design, colour choice and important connections such as choosing a suitable payment gateway, which we did through SagePay. So within a short space of a couple of weeks we were ready to go and making our first online transactions. Over the next couple of years business built steadily as we promoted our website through improved organic Google listings and the use of AdWords and Shopcreator were always available to assist us with modifications to our website completed quickly and at competitive costings.
 
After 4 years of running our site we decided to switch packages and take advantage of some of the new and additional features being offered by Shopcreator so went for a full upgrade onto the Retailer package giving us benefits such as Product Reviews and, importantly for us, FTP access to help build the SEO side of what we were aiming for. I’ve no doubt that over the coming year we will, once again, be giving our site another Shopcreator backed re-design as we look to freshen-up our image and keep track with the ever changing requirements of the on-line shopping public.
 
In short I would have to say that being in partnership with Shopcreator for our website has always been a pleasure. Important factors such as unreliable servers have never been an issue and, most importantly for a small business, technical contact, help and advice is only ever a phone call away and being able to talk to someone is always the best way to resolve any issues quickly. Having this level of backup has given us the confidence to grow and develop our online offering knowing that we have sold support behind it.”
 

futons247

Would you like to be featured as our Site of the Month? Simply email siteofthemonth@shopcreator.com and let us know all about your Shopcreator journey.